In other marketing channels this is not always possible. Lets take social media as an example by publishing posts or launching a paid campaign you direct your messages to people you suspect are in your target group. However you are not sure whether a given person is interested in your product or service. Even if a potential customer may need something from your offer you dont know if he bought it somewhere else. Of course I do not negate the operation of social media here communication in these channels is also needed. However on Google it is much simpler of course.
SEM campaign is well designed and implemented if someone is looking for outdoor furniture then they need outdoor furniture. Dot. You dont have to guess anything. Basically the sem Latest Mailing Database campaign should make you appear on all the phrases used by potential customers. They come to you you dont have to attack them and invite them to your place. Of course its not that easy to start a wellearning SEM campaign. You have to work hard or pay well to be high in Google for valuable phrases. However you must remember one important thing High positions alone are not enough to gain traffic that you will convert into customers.
Traffic shouldnt be the most important thing in the context of a good SEM campaign. Ranking high on Google is important but its only the first step. The content of the search result itself also matters. An appropriate change in the content of the title or the content of the ad can increase traffic by several percent without improving the position. It is also important where the potential customer will end up certainly they cannot go to the home page. The search result should direct you to a page that will meet your business goal.