For cross-border e-commerce to enter foreign markets, marketing is essential, and foreign omni-channel integrated marketing is a mature marketing method. Many people may have questions, what is integrated marketing? How to do integrated marketing? Don't worry, we will introduce you to the integrated marketing of foreign trade enterprises through this article today.
1. What is foreign integrated marketing?
Integrated marketing is a means for foreign trade companies to enter foreign markets. It is different from a single marketing method. It integrates our common exhibition marketing, email marketing and online marketing methods, all in one, comprehensive attack.
I don’t know if you feel this way. Whether you are participating in various commodity exhibitions or sending advertising emails, you are almost in vain, and it is difficult to gain anything. In fact, this result is not surprising. There are thousands of manufacturers participating in the exhibition, and there are always a few leading companies that stand out. Most of the emails are sent to the trash can, and some of them will even disgust the recipients or even be punished by them. to the complaint.
It can be seen that a single marketing Latest Mailing Database method is not helpful for our market expansion, and the integration of these marketing methods is to enable foreign customers to learn about our products and corporate information from multiple channels, enhance their recognition of us, and further achieve partnership.
2. How to carry out integrated marketing abroad?
First of all, it is particularly important to establish your own marketing independent station. Some people will say that I already have my own website, but the traffic of the website has not been able to increase for a long time. What should I do? This is a problem that plagues most companies. There are many factors to consider when building an independent website . For example, whether the design and layout of the independent website conform to the preferences and habits of the target audience. Whether there is professional product display and background management, customer service. The most important thing is how to make your independent site indexed by search engines. This is particularly critical and requires strong professional ability. It is recommended to consult or entrust professional website optimization companies to do it, which can achieve twice the result with half the effort.
In addition, integration and integration, how can we have other marketing methods? To participate in the exhibition, edm email marketing is still essential. Relying on the independent website, you can collect the email information of potential customers. Those who are willing to register as website users and make inquiries to you will regard it as a kind of active contact when they receive the email sent by you. Not spam.
The above experience is obtained through the continuous practice of many enterprises. Overseas marketing is not an overnight event. The integration of multiple marketing methods is only the first step in a long journey. If you lack experience, you can cooperate with us to promote your enterprise to go overseas.
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