A post-90s generation led a team of 20 people and bulk sms service used 100 WeChat personal accounts to provide users with hotel reservation services, achieving a yearly turnover of 80 million yuan and about 80% of the repurchase. Another post-90s generation uses WeChat personal accounts to maintain luxury goods for female users. The average annual output value of 17 WeChat accounts is 800,000 yuan... These are two real cases shared by Zhu Zhongyu, the author bulk sms service of "Private Domain Traffic", which fully demonstrates the powerful monetization ability of the private domain traffic pool with WeChat as the carrier. In fact, with Taobao, Kuaishou, Douyin and other platforms entering the private domain operation, and the WeChat ecosystem derived from small programs, enterprise
WeChat and other platforms, the private domain bulk sms service traffic play has evolved into "mini programs + enterprise WeChat", "live broadcast + social media" Private domain traffic operation has also become a must-have marketing skill for enterprises and individuals. So, how to monetize private domain traffic? Combining the discussions with big names in the industry and personal thinking, I will dismantle all the realization of private domain traffic from the bulk sms service parts of "basic issues of private domain traffic, universal formula for private domain operation, public domain traffic drainage, private domain operation and user management". The gameplay, routines and precautions of the links, etc., interspersed with the classic real case of the perfect diary, I hope it will be helpful for brands and individuals to do private domain operations. For example, A WeChat and Douyin each have 5,000 fans,
But we believe that only WeChat fans have bulk sms service completed the private domain precipitation, because the content released by Douyin is still restricted by the platform’s recommendation algorithm, and there is no guarantee that each video can reach all fans. , Therefore, Douyin cannot be regarded as a pure private domain traffic platform. From 2010 to 2016, with the outbreak of the mobile Internet and WeChat social networking, online private domain traffic operations sprung up, and private domain gameplays with self-built APPs and WeChat ecology as the main bulk sms service players gradually emerged. Circles, subscription accounts, and service accounts are the main ones. From 2017 to 2018, the demographic dividend of the mobile Internet gradually peaked, the cost of public domain traffic being monopolized by giants was high, and private domain traffic developed rapidly. During this period, WeChat ecology gave birth to mini programs, Taobao incubated Weitao, and Kuaishou , Douyin and other short video platforms are rising.