Where you've recently been featured, as long as it stays in rotation and doesn't start accumulating. Again, if you have more than three, a link to a dedicated page on your site would probably be more helpful. Links to a parent or sister company, if and only if it is not part of a linking scheme. Links needed for certain aspects of the page to work properly. Here are the types of links you should consider cutting: Blogroll-like links to sites you like,
especially if you have more than three or more, and especially if the sites aren't widely regarded as authoritative. The risk that these could be interpreted as part of a linking scheme is quite high, so you should only keep the links if you think the user experience argument is very strong. Consider moving them elsewhere if you want to keep them. In general, any site-wide link Raster to Vector Conversion to another site that is not one of your properties needs a strong pitch to stay in place. Here are the kinds of site-wide links you should almost definitely cut:
Any link to anything other than branded anchor text. No keywords, not even partial ones, unless they are part of the brand name, should be included at all. If you think elaboration is strictly necessary for the user to understand the link, include it outside of the anchor text. Any advertising or sponsored placement, unless the link is not followed. Never place an ad without following the link. Anything that contains three links to external sites that aren't your own property should almost