At the same time, more refined and low-cost growth category email list activities have also received attention, which has become a powerful supplement to customer acquisition. For SMEs that cannot afford high advertising costs, growth activities are more important to customer acquisition than advertising. A perfect growth activity matrix can maximize the growth value of users, so that all kinds of users are willing and able to participate in growth activities in various channels category email list and various cycles and scenarios, thereby bringing more low-cost new users.
This time, I have sorted out the ideas of online category email list education (mainly K12) growth activity matrix design from multiple dimensions and shared with you: 1. Stratification based on user population Activities are designed hierarchically based on user populations to ensure that all users have targeted growth activities. Due to the small number of course sku and low user activity outside the learning process, the method of stratifying online education users is relatively simple. The category email list most common method is to divide the courses according to the purchased courses:
New registered users: new users who have not yet converted category email list Trial class users: receive users who have participated in free trial classes, and then convert to low-priced classes or directly convert to regular-priced classes Low-cost course users: users who have purchased short-term low-cost experience courses Regular-priced course users: users who have purchased long-term regular-priced system courses Silent lost users: users in the above four stages have category email list not been converted to the next use.