Research agency Statista did a similar Telemarketing Lists survey worldwide into online media consumption and this resulted in an increase of 21% when it comes to the use of social media channels. So we are more online, which makes it easier to achieve a lot of views. But what about the costs? Also read: This is how you remain visible as an Telemarketing Lists entrepreneur on Instagram in corona time [5 examples] Facebook reaches lowest CPM in ages Besides the online media use of the consumer, another important factor of your campaign result is what the competition is doing. In Facebook , not only your industry peers are competitors. You Telemarketing Lists compete with organizations that are currently advertising to the same target group.
This battle will be fought through an Telemarketing Lists auction on Facebook where the winner will be determined based on three factors: bid Estimated Action Rates Ad Quality If you want to know more about what exactly happens Telemarketing Lists during the auction, I refer you to Facebook . The offer For now I will focus on one part of the auction, the bid. You can set the bid in Facebook in many ways. You can opt for an automatic bid where Facebook tries to achieve the best results at the lowest possible cost. But you can also opt for a manual bid where you bid more than the competitor. The less competition at the auction, the less likely it is that the price at the auction will be Telemarketing Lists pushed up by other organizations.
Are there now fewer companies that Telemarketing Lists advertise on Facebook? Facebook itself said the following about this in their Q1 report of 2020: We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020. At the end Telemarketing Lists of March, Facebook saw a significant decrease in companies that advertise, and therefore also in their advertising prices. It is estimated that about 30% of advertising revenue comes from the travel and film industry. You can imagine that those sectors have put all marketing budgets Telemarketing Lists on the back burner.